Swish
Packaging | Branding
Swish is a conceptual dental hygiene brand that is targeted towards travelers who are looking for an easy and fun way to "smile on the go". With it's 2-in-1 waterproof packaging, Swish is designed to not only provide easy and portable storage during travel, but also acts as a convenient holder for it's compact toothbrush and toothpaste.
Student Project
Packaging Design
Design Objective
The main goal behind this design was to create a sustainable packaging design for a common household item.
This packaging design took the direction of "second life" packaging. So instead of having a plastic heavy package that is only used once before it hits the trash can, we have a package designed for the purpose of being reused!
Initial Approach
The first approach to this design was to create a package that could be repurposed as a holder for the dental hygiene contents within. The consumer would buy from convenience store shelves, take it home, then assemble the holder by punching out the pieces from the packaging and following the simple directions on the box.
First Design Prototype
Survey Feedback
A survey was conducted for consumer feedback based on the first prototype. Surveyors were concerned about the durability of the holder and complexity of the assembly design. These concerns were taken into consideration during the redesign.
Redesign
The redesign began with finding a different target audience, travelers. With that came the goal of maintaining the sustainable concept while making it simple, easy, and fun. Along with its packaging, the entire design was rebranded to Swish, a dental hygiene travel kit for those on the go!
